THE PROJECT
A complete rebrand including a 16 page style guide detailing primary and secondary graphic implementation, colour and typography do’s and don’ts.
We applied this branding to a stack of both print and digital collateral for Yamba Skate, including a fully responsive and functional ecommerce website, A Fame, Merchandise, flyers, gift certificates and stickers
BRAND IDENTITY
B O L D. Individual. qUiRkY. Unique. F U N. We took the qualities that define many skateboarders and designed a brand that captures this tone of voice. For a business who’s mission is skateboarding by the sea we couldn’t go past the octopus as a ‘brand ambassador’.
